If you have a great food truck business model, food so good that people would shove their own mothers into the gutter just to be the first customers in line, and a brand strategy that looks to be unforgettable and predicted to be the talk of the town, you are off to a great start. But without a food truck capable of meeting your needs, your efforts will fall short.
Business owners have two general options: they can work with the best custom food truck builders to engineer and design a truck to meet their unique needs, or take someone else’s design and refurbish it to best fit their concept. While custom food truck builders like Legion Food Trucks work with business owners to create, build and brand a food truck specific for their market, cuisine and customers, auto refurbishment experts are taking old trucks and turning them into mobile kitchens for what is generally a more affordable price tag. So which option is better? Here are two of the biggest reasons why investing with a custom food truck builder is a much better option than going used and refurbished.
Avoid the Goldilocks Scenario with Custom Food Truck Builders
We all remember the trial and error journey Goldilocks went through when looking for the ideal bowl of porridge and bed in the home of the three bears: one bowl was too cold, one too hot, one bed was too hard, the other too soft. But then there was that bowl of porridge that had the perfect temperature and bed that offered the right level of firmness. When you work with a custom food truck builder your platform, equipment and other items will be built to specification for YOU and not for the average food truck business model. Getting that “perfect fit” food truck is important because if you go too big you will be wasting money by spending extra on gas and potential repairs, and if you go too small you will be wasting money because you won’t have the room or means to make the best possible profit.
2. Custom Food Trucks Save You Money in the Long Run
But wait, previously owned food trucks cost less, right? Although their sticker price is cheaper, the ultimate price you pay will be greater. According to Food Truck Empire, previously owned food trucks see annual repair bills that are more than 50 percent higher than brand new factory fresh custom food trucks. Also, having a custom food truck builder from a full-service shop means your truck will be properly branded, as marketing should be a service that is offered. Food trucks that aren’t properly branded will not strike interest from their potential customers. When you work with a custom food truck builder who knows how to brand and design your vehicle to bridge your customers with your cuisine, you will have a greater chance of turning a huge profit as opposed to barely covering your expenses, or worse yet, sinking in debt.